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Bank Intelligent Multimedia Publishing System

Bank Intelligent Multimedia Publishing System

Country/Region china

Company Zhe Jiang New Scenery plastic Co., Ltd

Categories Magazine Printing Service

Update 2011-03-15 15:37:32

ICP License Issued by the Chinese Ministry

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Industry Needs

Banks, as very importance economic organizations of market economy, make contributions to the social development, and develop themselves constantly by fulfilling their functions like credit intermediary”, payment intermediary”, credit creation”, and financial service”.

Numerous users are the foundation of banks’ development. Banks keep enhancing propagandas to the public to build brand images, expand their popularity, and create good public relations. So banks can consolidate their original clients, and expand new user groups gradually.

With the unceasing deepening of economic life, banks correspondingly develop various brand-new products and services, which bring convenience to users and form the new economic growth points for banks. But these products and services must first be within users’ reach, and then are understood by users, so the users are possible to accept them. Therefore, valid propaganda becomes the key to successful sale of products and services.

Except for creating good public relations and publicizing new products and services, banks also need to strengthen their internal construction like building good enterprise culture, realizing the unity of internal thoughts, strengthening organizations’ integrity, and training their staffs.

Banks have taken many kinds of measures and invested massive manpower and resources to realize the above-mentioned public relation building, service construction, internal construction, etc. For instance, banks set up widespread business network and strengthen service propagandas in each business office through printed propaganda handbooks, hall managers, and so on, and raise staff vocational level through printed training materials.

With the continuous development of information technology, new technology has provided more convenient and powerful method for banks’ construction. The Intelligent Multimedia Publishing System has provided a broader platform for banks’ service development, propaganda, construction, and so on.

Industry Solution

Bank Intelligent Multimedia Publishing System solution

Intelligent Multimedia Publishing System is a completely new concept of media. It refers to a multimedia professional audiovisual system that publishes business, financial and entertainment information through big screen terminal displays in public places. It is regarded as the fifth media” after newspapers and magazines, radio, television and the Internet. The following picture is a large screen display terminal publishing information at a business office

Highlighted bank logo;

Video news, information, or financing general knowledge, financing product introduction, etc. broadcast circularly;

Real-time information broadcast in roll titles;

Public welfare information, including weather report, time, and so on;

Real-time financial information, including exchange rate, bank rate, and so on;

Combined with video, picture, text and other elements, broadcast in the mode of circulating, circling, inter cut, this Intelligent Multimedia Publishing System can transmit more and richer information content to customers to reach a vivid, comprehensive, profound propaganda effect.

Rich and flexible publicizing form is only one aspect of this Intelligent Multimedia Publishing System. Its essential aspect is its networking and centralized management and organization.

As shown above, banks can set large screen display terminals at business halls in different places and connect them to center servers through network; the management personnel can, in their offices, login the management platform to complete the information production and publishing, as well as the overall system's monitoring and management.

Through the Intelligent Multimedia Publishing System, management personnel are able to decide when”, which display terminals”, in what way”, what content to demonstrate”. For instance, management personnel decide to broadcast the introduction of newly-developed house loan product” circularly at the Development Zone Sub-branch”, the Train Station Sub-branch”, the Jiefang Rd. Sub-branchthe next day from 9:00 am to 12:00 am.

It is through the networking organization structure, centralized management and strong, flexible display terminals that the Intelligent Multimedia Publishing System provides new ideas and ways for banks’ public relations building, business publicity, internal construction, etc. it enhances the serving capacity of banks’ distributed bushiness halls, and fully employs banks’ distribution structure in the respects of product marketing, public

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