Although we serve a broad range of clients, our strategic focus is
on the mid-market segment. This is the client area where we have a
strong and distinctive competitive advantage and where we feel we
can be most profitable in the future.
The ABN AMRO Corporate Values and Business Principles provide the
framework within which we carry out our operations.
ABN AMRO is a prominent international bank, our history going back
to 1824. ABN AMRO ranks eighth in Europe and 15th in the world
based on tier 1 capital, with more than 3,700 branches in 52
countries, a staff of over 110,000 full-time equivalents and total
assets of EUR 986 billion (as at 30 June 2006).
We implement our strategy through a number of Business Units (BUs).
These units are responsible for managing a distinct region, client
segment or product segment, while also sharing expertise and
operational excellence across the Group.
We have five regional Client BUs: the Netherlands, Europe, North
America, Latin America and Asia. These BUs serve about 20 million
consumer clients and small to larger businesses worldwide. ABN AMRO
is among the world's leading players in these businesses.
We have two global Client BUs to serve clients with global needs.
The BU Private Clients provides private banking services to wealthy
individuals and families and has EUR 133 billion in Assets under
Administration (as at 30 June 2006). The BU Global Clients serves
our 550 multinational clients.
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